{"id":1381,"date":"2025-08-14T16:02:16","date_gmt":"2025-08-14T14:02:16","guid":{"rendered":"https:\/\/qualiahabitat.es\/?p=1381"},"modified":"2025-08-14T16:06:10","modified_gmt":"2025-08-14T14:06:10","slug":"les-claus-del-boom-de-branded-residences-al-vell-continent","status":"publish","type":"post","link":"https:\/\/qualiahabitat.es\/ca\/les-claus-del-boom-de-branded-residences-al-vell-continent\/","title":{"rendered":"Les claus del boom de branded residences al vell continent"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Europa s&#8217;ha consolidat com un dels mercats m\u00e9s din\u00e0mics a nivell mundial al sector de les <em>branded residences<\/em>, habitatges de luxe associats a marques reconegudes de moda, hoteleria i altres sectors premium. Segons l&#8217;informe d&#8217;una consultora destacada, el continent europeu representa un 18% de l&#8217;oferta global, nom\u00e9s darrere d&#8217;Am\u00e8rica del Nord i \u00c0sia-Pac\u00edfic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La clau de l&#8217;auge europeu rau en la diversificaci\u00f3 geogr\u00e0fica i en la demanda creixent d&#8217;experi\u00e8ncies residencials exclusives. Londres continua sent l&#8217;epicentre, amb nombrosos projectes acabats i en desenvolupament, per\u00f2 destins orientats a l&#8217;estil de vida, com la Costa del Sol, Istanbul o Bodrum, estan guanyant rellev\u00e0ncia gr\u00e0cies al seu atractiu tur\u00edstic i qualitat de vida.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El desenvolupament d&#8217;aquestes propietats als centres urbans enfronta reptes significatius, com l&#8217;escassetat de s\u00f2l i el cost alt. Per aix\u00f2, les cadenes hoteleres i marques de luxe s&#8217;estan bolcant cap a zones tur\u00edstiques. Radisson Blu i Six Senses lideren amb serveis premium i enfocaments en benestar, mentre que a la Costa del Sol sobresurt St Regis amb el seu projecte a Finca Cortes\u00edn.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No nom\u00e9s els hotels aposten per aquesta tend\u00e8ncia. Firmes de disseny com YOO planegen diversos projectes propers, i marques de moda com Elie Saab, Versace i Armani enforteixen la seva pres\u00e8ncia amb desenvolupaments que estaran a punt abans del 2030. A m\u00e9s, Lamborghini, encara que m\u00e9s t\u00edmida a Europa comparada amb Miami o Dubai, destaca amb un complex de luxe a Marbella.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Espanya, encara que amb nom\u00e9s 500 unitats, es projecta com un mercat amb gran potencial. Promotores com Sierra Blanca han estat pioneres, portant a Marbella els primers projectes europeus de marques com Fendi Casa i Dolce &amp; Gabbana. Segons les previsions, el nombre de branded residences a Espanya podria superar les 1.200 unitats per al 2027, amb la Costa del Sol com a epicentre.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A <strong>Qualia Habitat<\/strong> observem com aquesta tend\u00e8ncia redefineix el luxe residencial a Europa, oferint a inversors i compradors un estil de vida \u00fanic, on exclusivitat i prestigi convergeixen en destinacions privilegiades.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><br><br><em>Imagen: https:\/\/www.ejeprime.com\/residencial\/las-branded-residences-duplican-su-valor-por-unidad-y-alcanzan-los-15-millones-de-dolares<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Europa s&#8217;ha consolidat com un dels mercats m\u00e9s din\u00e0mics a nivell mundial al sector de les branded residences, habitatges de luxe associats a marques reconegudes de moda, hoteleria i altres sectors premium. Segons l&#8217;informe d&#8217;una consultora destacada, el continent europeu representa un 18% de l&#8217;oferta global, nom\u00e9s darrere d&#8217;Am\u00e8rica del Nord i \u00c0sia-Pac\u00edfic. La clau [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1379,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[22],"tags":[],"class_list":["post-1381","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-ca"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Les claus del boom de branded residences al vell continent - Qualiahabitat<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qualiahabitat.es\/ca\/les-claus-del-boom-de-branded-residences-al-vell-continent\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les claus del boom de branded residences al vell continent - Qualiahabitat\" \/>\n<meta property=\"og:description\" content=\"Europa s&#8217;ha consolidat com un dels mercats m\u00e9s din\u00e0mics a nivell mundial al sector de les branded residences, habitatges de luxe associats a marques reconegudes de moda, hoteleria i altres sectors premium. Segons l&#8217;informe d&#8217;una consultora destacada, el continent europeu representa un 18% de l&#8217;oferta global, nom\u00e9s darrere d&#8217;Am\u00e8rica del Nord i \u00c0sia-Pac\u00edfic. 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